It’s going to be the year of the truck in the U.S ., and General Engine Co . wants to steal back some market share.
GM kicked off the Detroit auto show by exposing an all-new Chevrolet Silverado pickup, the first altogether redesigned truck for the automaker since the 2007 model time. The pickup with have eight different trimming degrees, two new V-8 locomotives and shed as much as 450 pounds from the current simulate to save fuel.
The redesign — a bigger overhaul than the 2014 refresh of the Silverado — strengthens GM’s bid to win back market share from competitors Ford Motor Co . and Fiat Chrysler Automobiles NV. Silverado was again the second-best selling light vehicle in the U.S. last year, but it trailed Ford’s F-Series — the top-selling vehicle line in America for the 36 th consecutive year — by more than 300,000 units.
” This is arguably the most important product in the Chevrolet portfolio ,” Alan Batey, chairperson of GM North America, said Saturday.” We’ve throw so much effort into understanding the client and with eight different models, we’re very optimistic .”
” Work comes first for truck buyers ,” Reuss said.” The couch is like the head of a hammer. You won’t get much work does so with an aluminum hammer .”
In the battle for pickup dominance, there are big dollars at stake. Full-size pickups are top vendors for Detroit’s automakers and collectively bring them annual revenue of more than $90 billion. Morningstar Inc. estimates that profits are at least $10,000 per truck — and even more for high-end frameworks — compared with about $3,000 for passenger car. That’s why the three corporations invest so much to develop their pickups and fight hard for every sale.
GM will begin deliveries of the new Silverado in the autumn, several months after Fiat Chrysler plans to start selling its redesigned Ram 1500.
The Silverado and its cousin, the GMC Sierra, had the lowest blended share of the full-size truck market on record last year, despite having incentives that were nearly $1,000 higher than the Ford F-1 50 on average, according to car-shopping website Edmunds.
When GM offered employee pricing to consumers in December, the average incentive spending for each Silverado 1500 sold was almost $8,000, compared with about $5,000 for Ford’s F-1 50, according to data from J.D. Power.
” Chevrolet must be free to make a bold statement if it’s going to claw back market share in a segment with the most brand-loyal buyers ,” said Edmunds’ executive director of industry analysis Jessica Caldwell.” The aluminum redesign of the F-1 50 was controversial, but Ford gained market share steadily ever since, so it’s clear that customers can be swayed if they like what the hell is see .”
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